We continue to make progress towards achievement of the universally recognized ‘gold standard’ of hospital quality, Joint Commission International Accreditation.


We have completed integration of Anthem Business Intelligence into our data systems that now feed us daily information on all our key performance indicators

CEO's Message

We are now through our third full year of operation. As I look back, I see how much we have accomplished and take great pride in our achievements to date. As I look forward, I see ever greater challenges and opportunities to do even more.

We stand on the edge of a new era of healthcare delivery in the Emirate of Abu Dhabi. It is both humbling and inspiring because we are the vanguard. We are the ones everyone is watching. We are the pathfinders. What we achieve and succeed at will blaze the trail for others in the region (and possibly beyond) to follow in shaping their public healthcare models.

This would not be possible without the enviable accomplishments in better managing our business and harnessing the data coming from our health system. Three years ago, we started off with a dozen hospitals and more than 50 clinics, none of which was linked in any way to the other. We did not have a common chart of accounts. We didn’t have a standard set of policies and procedures that defined how we did business. We had several million paper health records, many of which were duplicates of those held in other hospitals or clinics. We had no reliable dashboard of financial and clinical performance and no systems to collect insurance reimbursements.

Most importantly, we had no way to pull all this diverse data into a single screen of known indicators used universally to manage healthcare organizations so that we could understand our business better, achieve better outcomes for our patients, and manage our operations more effectively.

We overcame those challenges. Our enterprise technology solutions are now almost fully deployed. We are fully linked on an Oracle reporting backbone across all our operations. We have the Cerner Millennium HIS system deployed in all but a few remote locations, integrating our health records and achieving the goal of ‘One Patient, One Record’.

We have completed integration of Anthem Business Intelligence into our data systems that now feed us daily information on all our key performance indicators, just like the instrument panel on a car.

New DRG (Diagnosis Related Group) billing and reimbursement requirements have been implemented for the Daman Basic product effective 1 August 2010 and for the Thiqa product effective 1 November. SEHA’s Heads of Agreement (HoA) Implementation Plan between HA-AD, Daman, Department of Finance, and SEHA was drafted to facilitate SEHA’s execution of its key commitments related to the agreed overall Abu Dhabi healthcare financing strategy. Significant Anthem Business Intelligence system enhancements were implemented, including reporting of e-Claims Paid, Denials and Resubmissions; Case Mix Index (CMI) reporting by Physician, Financial Class and Service Line; provision of updated Key Inventory Ratios in iFocus Executive View; and Multi-Pay (non-Daman insurance companies and payers). Individually and collectively, these system enablers allow us to recognize and collect more revenue on our road to self-sufficiency. All of that was but a dream three years ago.

Most significantly, we completed alignment of our company with the Government of Abu Dhabi’s 2030 agenda and that of the Health Authority-Abu Dhabi Five-Year Plan. This was achieved with the creation of the SEHA Strategic Plan 2011-15, developed over the past year and approved by our Board of Directors in October. The plan was subsequently endorsed by the Executive Council in December. We now have our roadmap to world-class healthcare.

With the majority of these tools in place, we are able to focus more on what our work is really about – quality of care and patient satisfaction. And in keeping with our mission, we can never rest in continuing to improve customer care to recognized international standards. We continue to make progress towards achievement of the universally recognized ‘gold standard’ of hospital quality, Joint Commission International Accreditation.

Two facilities were JCI reaccredited in 2010 and Mafraq Hospital will begin its accreditation process in 2011. Our Al Gharbia facilities are in preparation for accreditation in 2012. The work that goes into JCI approval is enormous and is itself an invaluable contributor to raising the quality of performance and patient care. The award of accreditation is the final endorsement of what has been achieved.

My thanks to SEHA’s staff of nearly 17,000 and to our international partners – Cleveland Clinic, Johns Hopkins Medicine International, Bumrungrad, VAMED, and Medical University of Vienna. It is your hard work and focus that have helped get us to this new plateau of accomplishment.

But most of all, I want to thank our Chairman and Managing Director, HE Saif Bader Al Qubaisi and our Board for their vision and leadership. They have interpreted and defined the objectives of the Abu Dhabi 2030 plan conceived by the President of the UAE and Ruler of Abu Dhabi, HH Sheikh Khalifa bin Zayed Al Nahyan; HH Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces; and the Executive Council of Abu Dhabi.

Thanks to their vision, we are on the right path. Together our Emirati leaders are bringing the people of Abu Dhabi a healthcare system of world-class capability, comparable to the best in the world. We have come a long way but we have a long way yet to go. It is an exciting and invigorating journey that I look forward to with keen anticipation.

Carl V. Stanifer
Chief Executive Officer