The public deserves the best and we must deliver the best to them: a high-quality healthcare experience second to none.


Patient satisfaction is the unwavering barometer of success and we must never stop trying to do better, every day, every hour, and with every patient encounter.

Chairman's Statement

The quest for quality underlies everything: why we were founded; our vision, mission, and values; and not only the four perspectives of our strategic plan but all our strategic objectives and individual KPIs.

We continue to make progress towards our vision of world-class healthcare for our customers and our community. All the operational indicators are positive. Billings are improving, revenue collection is increasing, and we are making progress on important infrastructure projects. Equally important, our spending is under better control. All this is being achieved with very encouraging patient satisfaction scores, as indicated by our regular surveys, despite higher patient volumes and a customer base that is becoming more sophisticated, educated, and demanding. These customers push us towards more accomplishment and achievement of higher standards every day. They demand quality and we must deliver quality.

This is how good organizations become great and why our mission is to continually improve and achieve or exceed international standards of excellence. All standards of excellence revolve around quality: the quality of the patient experience is captured in patient satisfaction.

Patient satisfaction is the unwavering barometer of success and we must never stop trying to do better, every day, every hour, and with every patient encounter.

But there are many subsets of the patient experience that must be improved if we are not only to achieve world-class status but maintain our patient satisfaction rates. Quality of clinical outcomes and JCI accreditation are baseline indicators – measures of how well we are progressing towards our goal of world-class infrastructure that provides tangible benefits for patients and their families. Being an organization that values education and research and ensuring that patient safety and confidentiality are never compromised are non-negotiable quality measures of world-class healthcare.

We cannot achieve greatness and world-class status unless we pursue quality at every level of the organization and with every breath we take. The public deserves the best and we must deliver the best to them: a high-quality healthcare experience second to none.

It is our reason for existence and it is the vision of our President and Ruler, HH Sheikh Khalifa Bin Zayed Al Nahyan, and of HH General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.

We have a long way to go to achieve such greatness but our new Strategic Plan 2011-15 puts us on a clear path to attainment of that vision, with internationally-accepted quality benchmarks that define the outcomes necessary for us to be recognized as a world-class healthcare provider. We intend to reach that goal.

I again extend my warmest regards and deepest thanks to my colleagues on the Board of Directors, and to all the administrative team and staff of the Abu Dhabi Health Services Company (SEHA) and its facilities, for their sincere efforts during 2010. I also thank our partners from global institutions and Government departments and authorities for their continued support.

HE Saif Bader Haji Al Qubaisi
Chairman