Annual Report 2012

CHAIRMAN’S STATEMENT

A CONSTANT QUEST
FOR EXCELLENCE

AS SEHA STRIVES FOR CONTINUOUS IMPROVEMENT IN OUR QUEST TO ACHIEVE INTERNATIONAL STANDARDS OF EXCELLENCE, THE STRATEGY GUIDING OUR OPERATIONS IS CONSTANTLY EVOLVING TO BEST SATISFY THE NEED OF OUR PATIENTS. WE SET INCREASINGLY DEMANDING STANDARDS AND NEVER CEASE IN OUR EFFORTS TO DO BETTER – EVERY DAY, EVERY HOUR, AND WITH EVERY PATIENT ENCOUNTER.

SAIF BADER HAJI AL QUBAISI

Chairman

Nevertheless, one core principle always remains unchanged: to provide our patients and communities with world-class healthcare. In the five years since the establishment of SEHA, this commitment has enabled us to make significant advances in virtually every aspect of our activities. What was considered innovative and ground-breaking in the comparatively recent past is now routine, but overtaken by new and ever-higher expectations.

In the past year, our evolution has taken the form of moving from the traditional structure of healthcare delivery to the ‘service lines’ model that is now the basis of operation for leading medical organizations around the world. This new strategy aims to provide services that are more patient-centered while enhancing the quality of clinical care and overall efficiency.

Implementing this model requires a tremendous amount of time and effort and requires all of us be firmly engaged with the new strategy right from the start. More than ever, the quality outcomes, teamwork, productivity, and innovation that have underpinned SEHA’s progress to date are vital for our future development.

The service line concept has been adopted globally as an optimization of resources – a volume-driven strategy that is widely acknowledged as the contemporary gold standard of best practice, giving patients the best possible quality of care while empowering each of our facilities with the freedom and flexibility to become centers of excellence in their own right.

In adopting the service lines approach, SEHA is organizing the delivery of its clinical services that focus on the diagnosis, treatment, and management of a specific disease state (or related clinical conditions) so that they are delivered in an integrated and coordinated manner for specific populations and with services located across sites and specified geographies. The patient experience is that of coordinated care delivered at multiple sites with the entire care team and staff operating from a common mission, vision, strategy and clinical model. When the clinical service line strategy works well, patients experience a well-managed and seamless process regardless of site.

The concept of aligning service lines with population management is underpinned by a complementary primary healthcare service. The objective is to enhance and improve SEHA’s primary healthcare delivery by implementing a patient-centered system that is strongly integrated with the service line model.

This is in keeping with our principle of enabling hospitals to focus on their core business of tertiary care, with convenient and easily accessible clinics fully-equipped to provide a comprehensive range of services that do not require hospital admission.

At every stage, a patient-centered approach is paramount. This is not only fundamental to the underlying rationale of the service line concept, it is firmly embedded in SEHA’s operating philosophy. We constantly seek new ways of improving the healthcare environment for our patients – using new technology and every other resource at our disposal to make the process simpler, faster, and more effective.

From booking an appointment to keeping patients quickly informed of test results, our goal is smooth and seamless efficiency, working together towards a common goal – irrespective of the number and diversity of departments or individuals who may be involved in the care of a single patient.

As we get close to the desired level of sustainability, we recognize that we still have a long way to achieve our ultimate goals but the dynamic nature of our strategic plan puts us on a clear path to attain our vision and mission.

Saif Bader Haji Al Qubaisi
Chairman

IN THE PAST YEAR, OUR EVOLUTION HAS TAKEN THE FORM OF MOVING FROM THE TRADITIONAL STRUCTURE OF HEALTHCARE DELIVERY TO THE ‘SERVICE LINES’ MODEL THAT IS NOW THE BASIS OF OPERATION FOR LEADING MEDICAL ORGANIZATIONS AROUND THE WORLD.
THE SERVICE LINE CONCEPT HAS BEEN ADOPTED GLOBALLY AS AN OPTIMIZATION OF RESOURCES – A VOLUME-DRIVEN STRATEGY THAT IS WIDELY ACKNOWLEDGED AS THE CONTEMPORARY GOLD STANDARD OF BEST PRACTICE, GIVING PATIENTS THE BEST POSSIBLE QUALITY OF CARE WHILE EMPOWERING EACH OF OUR FACILITIES WITH THE FREEDOM AND FLEXIBILITY TO BECOME CENTERS OF EXCELLENCE IN THEIR OWN RIGHT.
WE CONSTANTLY SEEK NEW WAYS OF IMPROVING THE HEALTHCARE ENVIRONMENT FOR OUR PATIENTS – USING NEW TECHNOLOGY AND EVERY OTHER RESOURCE AT OUR DISPOSAL TO MAKE THE PROCESS SIMPLER, FASTER, AND MORE EFFECTIVE.