Annual Report 2012

STRATEGIC PLANNING

CONTINUOUS
REFINEMENT TO EVER-
HIGHER STANDARDS

SINCE INCEPTION, SEHA HAS WORKED TO AN EVOLVING SERIES OF STRATEGIC OBJECTIVES THAT ARE FUNDAMENTAL TO ACHIEVING THE COMPANY’S LONG-TERM OBJECTIVE OF ESTABLISHING WORLD-CLASS STANDARDS OF HEALTHCARE IN EVERY ASPECT OF ITS OPERATIONS.

Since inception, SEHA has worked to an evolving series of strategic objectives that are fundamental to achieving the company’s long-term objective of establishing world-class standards of healthcare in every aspect of its operations.

These strategic initiatives and key priorities continue to be refined to achieve increasingly precise definition and alignment with evolving long-term goals. The 2012-16 Strategic Plan remains true to the basic principle of One Team, One Voice, One Future, but as primary objectives are fulfilled the metrics now focus intensely on achieving continuously higher standards. The total number of strategic initiatives has therefore been reduced from 50 to 34 and key performance indicators from 41 to 38, reflecting the sustained progress that has been made from the original baseline.

Operational objectives have been further revised to cover four strategic perspectives and eight priority areas. These were met as planned in 2012, with only a few exceptions due to minor changes in strategic direction. This report details the performance of all SEHA activities as measured against the defined goals.

Operational objectives have been further revised to cover four strategic perspectives and eight priority areas.

Perspective 01/
FINANCIAL
PRIORITY AREA 1: Manage financial performance to achieve efficiency and competitiveness
Perspective 02/
CUSTOMERS AND COMMUNITY STAKEHOLDERS
PRIORITY AREA 2: Manage patients’ and stakeholders’ expectations effectively
Perspective 03/
SERVICE, QUALITY, AND OPERATIONAL EFFICIENCY
PRIORITY AREA 3: Provide integrated high-quality and patient-centered services
PRIORITY AREA 4: Deliver superior operational execution
Perspective 04/
LEARNING, GROWTH, AND INFRASTRUCTURE
PRIORITY AREA 5: Establish SEHA among the UAE employers of choice
PRIORITY AREA 6: Develop national leadership and support Emiratization
PRIORITY AREA 7: Develop infrastructure to achieve world-class standards
PRIORITY AREA 8: Promote research and education